diff --git a/site/config.yaml b/site/config.yaml
index 0145f6dd2..b0f1a879e 100644
--- a/site/config.yaml
+++ b/site/config.yaml
@@ -7,7 +7,7 @@ params:
   github_url: "https://github.com/vmware/pinniped"
   slack_url: "https://go.pinniped.dev/community/slack"
   community_url: "https://go.pinniped.dev/community"
-  latest_version: v0.43.0
+  latest_version: v0.44.0
   latest_codegen_version: 1.35
 pygmentsCodefences: true
 pygmentsStyle: "pygments"