diff --git a/backend/app/notify/email.go b/backend/app/notify/email.go
index e306eddb..e08321f1 100644
--- a/backend/app/notify/email.go
+++ b/backend/app/notify/email.go
@@ -177,45 +177,33 @@ func (e *Email) Send(ctx context.Context, req Request) error {
 
 	result := new(multierror.Error)
 
-	// send user notifications
 	for _, email := range req.Emails {
-		email := email
-		log.Printf("[DEBUG] send user notification via %s, comment id %s", e, req.Comment.ID)
-		msg, err := e.buildMessageFromRequest(req, email, false)
-		if err != nil {
-			return err
-		}
-
-		err = repeater.NewDefault(5, time.Millisecond*250).Do(
-			ctx,
-			func() error {
-				return e.sendMessage(emailMessage{from: e.From, to: email, message: msg})
-			})
-
+		err := e.buildAndSendMessage(ctx, req, email, false)
 		result = multierror.Append(errors.Wrapf(err, "problem sending user email notification to %q", email))
 	}
 
-	// send admin notifications
 	for _, email := range req.AdminEmails {
-		email := email
-		log.Printf("[DEBUG] send admin notification via %s, comment id %s", e, req.Comment.ID)
-		msg, err := e.buildMessageFromRequest(req, email, true)
-		if err != nil {
-			return err
-		}
-
-		err = repeater.NewDefault(5, time.Millisecond*250).Do(
-			ctx,
-			func() error {
-				return e.sendMessage(emailMessage{from: e.From, to: email, message: msg})
-			})
-
+		err := e.buildAndSendMessage(ctx, req, email, true)
 		result = multierror.Append(errors.Wrapf(err, "problem sending admin email notification to %q", email))
 	}
 
 	return result.ErrorOrNil()
 }
 
+func (e *Email) buildAndSendMessage(ctx context.Context, req Request, email string, forAdmin bool) error {
+	log.Printf("[DEBUG] send notification via %s, comment id %s", e, req.Comment.ID)
+	msg, err := e.buildMessageFromRequest(req, email, forAdmin)
+	if err != nil {
+		return err
+	}
+
+	return repeater.NewDefault(5, time.Millisecond*250).Do(
+		ctx,
+		func() error {
+			return e.sendMessage(emailMessage{from: e.From, to: email, message: msg})
+		})
+}
+
 // SendVerification email verification VerificationRequest.Email if it's set.
 // Thread safe
 func (e *Email) SendVerification(ctx context.Context, req VerificationRequest) error {
diff --git a/backend/app/notify/email_test.go b/backend/app/notify/email_test.go
index e6c76019..6d4fee2c 100644
--- a/backend/app/notify/email_test.go
+++ b/backend/app/notify/email_test.go
@@ -114,7 +114,10 @@ func TestEmailSendErrors(t *testing.T) {
 	e.msgTmpl, err = template.New("test").Parse("{{.Test}}")
 	assert.NoError(t, err)
 	assert.EqualError(t, e.Send(context.Background(), Request{Comment: store.Comment{ID: "999"}, parent: store.Comment{User: store.User{ID: "test"}}, Emails: []string{"bad@example.org"}}),
-		"error executing template to build comment reply message: template: test:1:2: executing \"test\" at <.Test>: can't evaluate field Test in type notify.msgTmplData")
+		"1 error occurred:\n\t* problem sending user email notification to \"bad@example.org\": " +
+		"error executing template to build comment reply message: " +
+		"template: test:1:2: executing \"test\" at <.Test>: " +
+		"can't evaluate field Test in type notify.msgTmplData\n\n")
 
 	ctx, cancel := context.WithCancel(context.Background())
 	cancel()
@@ -123,7 +126,8 @@ func TestEmailSendErrors(t *testing.T) {
 
 	e.smtp = &fakeTestSMTP{}
 	assert.EqualError(t, e.Send(context.Background(), Request{Comment: store.Comment{ID: "999"}, parent: store.Comment{User: store.User{ID: "error"}}, Emails: []string{"bad@example.org"}}),
-		"error creating token for unsubscribe link: token generation error")
+		"1 error occurred:\n\t* problem sending user email notification to \"bad@example.org\":" +
+		" error creating token for unsubscribe link: token generation error\n\n")
 }
 
 func TestEmailSend_ExitConditions(t *testing.T) {
diff --git a/backend/app/notify/notify.go b/backend/app/notify/notify.go
index 1488763e..ae63db8a 100644
--- a/backend/app/notify/notify.go
+++ b/backend/app/notify/notify.go
@@ -37,7 +37,7 @@ type Store interface {
 	GetUserEmail(siteID string, userID string) (string, error)
 }
 
-// Request notification either about comment
+// Request notification for a Comment
 type Request struct {
 	Comment     store.Comment
 	parent      store.Comment