diff --git a/backend/app/cmd/server.go b/backend/app/cmd/server.go
index 0cce213a..b736b0a4 100644
--- a/backend/app/cmd/server.go
+++ b/backend/app/cmd/server.go
@@ -521,12 +521,21 @@ func (s *ServerCommand) makeCache() (cache.LoadingCache, error) {
 }
 
 var msgTemplate = `
-<html>
-<body>
-Remark42 confirmation for {{.User}} {{.Address}}, site {{.Site}}
-<p>Token: {{.Token}}</p>
-</body>
-</html>
+<!doctype html>
+	<html>
+	<body>
+	<div style="text-align: center; font-family: Arial, sans-serif; font-size: 18px;">
+		<h1 style="color: #4fbbd6; margin-top: 0.2em;">Remark42</h1>
+		<p style="max-width: 20em; margin: 0 auto 1em auto; line-height: 1.4em;">Confirmation&nbsp;for <b>{{.User}}</b> on&nbsp;site&nbsp;<b>{{.Site}}</b></p>
+		<div style="background-color: #eee; max-width: 20em; margin: 0 auto; border-radius: 0.4em; padding: 0.5em;">
+			<p style="margin: 0 0 0.5em 0;">TOKEN</p>
+			<p style="font-size: 0.7em; opacity: 0.8;"><i>Copy and&nbsp;paste this text into “token” field on&nbsp;comments page</i></p>
+			<p style="font-family: monospace; background-color: #fff; margin: 0; padding: 0.5em; word-break: break-all; text-align: left; border-radius: 0.2em;">{{.Token}}</p>
+		</div>
+		<p style="margin-top: 2em; font-size: 0.8em; opacity: 0.8;"><i>Sent to {{.Address}}</i></p>
+	</div>
+	</body>
+	</html>
 `
 
 func (s *ServerCommand) addAuthProviders(authenticator *auth.Service) {
