diff --git a/Dockerfile-restic-init-container.alpine b/Dockerfile-ark-restic-restore-helper.alpine
similarity index 87%
rename from Dockerfile-restic-init-container.alpine
rename to Dockerfile-ark-restic-restore-helper.alpine
index cdc6c2329..1f0cd42d1 100644
--- a/Dockerfile-restic-init-container.alpine
+++ b/Dockerfile-ark-restic-restore-helper.alpine
@@ -16,8 +16,8 @@ FROM alpine:3.7
 
 MAINTAINER Steve Kriss <steve@heptio.com>
 
-ADD /bin/linux/amd64/restic-init-container .
+ADD /bin/linux/amd64/ark-restic-restore-helper .
 
 USER nobody:nobody
 
-ENTRYPOINT [ "/restic-init-container" ]
\ No newline at end of file
+ENTRYPOINT [ "/ark-restic-restore-helper" ]
\ No newline at end of file
diff --git a/Makefile b/Makefile
index 3ec816ea3..8946ec2b7 100644
--- a/Makefile
+++ b/Makefile
@@ -60,7 +60,7 @@ IMAGE := $(REGISTRY)/$(BIN)
 # If you want to build AND push all containers, see the 'all-push' rule.
 all: 
 	@$(MAKE) build
-	@$(MAKE) build BIN=restic-init-container
+	@$(MAKE) build BIN=ark-restic-restore-helper
 
 build-%:
 	@$(MAKE) --no-print-directory ARCH=$* build
@@ -117,7 +117,7 @@ DOTFILE_IMAGE = $(subst :,_,$(subst /,_,$(IMAGE))-$(VERSION))
 
 all-containers:
 	$(MAKE) container
-	$(MAKE) container BIN=restic-init-container
+	$(MAKE) container BIN=ark-restic-restore-helper
 
 container: verify test .container-$(DOTFILE_IMAGE) container-name
 .container-$(DOTFILE_IMAGE): _output/bin/$(GOOS)/$(GOARCH)/$(BIN) $(DOCKERFILE)
@@ -130,7 +130,7 @@ container-name:
 
 all-push:
 	$(MAKE) push
-	$(MAKE) push BIN=restic-init-container
+	$(MAKE) push BIN=ark-restic-restore-helper
 
 push: .push-$(DOTFILE_IMAGE) push-name
 .push-$(DOTFILE_IMAGE): .container-$(DOTFILE_IMAGE)
diff --git a/cmd/restic-init-container/main.go b/cmd/ark-restic-restore-helper/main.go
similarity index 100%
rename from cmd/restic-init-container/main.go
rename to cmd/ark-restic-restore-helper/main.go
diff --git a/pkg/restore/restic_restore_action.go b/pkg/restore/restic_restore_action.go
index 28f86965d..9a5c33a66 100644
--- a/pkg/restore/restic_restore_action.go
+++ b/pkg/restore/restic_restore_action.go
@@ -17,6 +17,8 @@ limitations under the License.
 package restore
 
 import (
+	"fmt"
+
 	"github.com/pkg/errors"
 	"github.com/sirupsen/logrus"
 
@@ -25,20 +27,33 @@ import (
 	"k8s.io/apimachinery/pkg/runtime"
 
 	api "github.com/heptio/ark/pkg/apis/ark/v1"
+	"github.com/heptio/ark/pkg/buildinfo"
 	"github.com/heptio/ark/pkg/restic"
 	"github.com/heptio/ark/pkg/util/kube"
 )
 
 type resticRestoreAction struct {
-	logger logrus.FieldLogger
+	logger             logrus.FieldLogger
+	initContainerImage string
 }
 
 func NewResticRestoreAction(logger logrus.FieldLogger) ItemAction {
 	return &resticRestoreAction{
-		logger: logger,
+		logger:             logger,
+		initContainerImage: initContainerImage(),
 	}
 }
 
+func initContainerImage() string {
+	tag := buildinfo.Version
+	if tag == "" {
+		tag = "latest"
+	}
+
+	// TODO allow full image URL to be overriden via CLI flag.
+	return fmt.Sprintf("gcr.io/heptio-images/ark-restic-restore-helper:%s", tag)
+}
+
 func (a *resticRestoreAction) AppliesTo() (ResourceSelector, error) {
 	return ResourceSelector{
 		IncludedResources: []string{"pods"},
@@ -66,7 +81,7 @@ func (a *resticRestoreAction) Execute(obj runtime.Unstructured, restore *api.Res
 
 	initContainer := corev1.Container{
 		Name:  restic.InitContainer,
-		Image: "gcr.io/heptio-images/restic-init-container:latest",
+		Image: a.initContainerImage,
 		Args:  []string{string(restore.UID)},
 		Env: []corev1.EnvVar{
 			{