diff --git a/hack/update-fmt.sh b/hack/update-fmt.sh
index 94167eb7c..fe6756078 100755
--- a/hack/update-fmt.sh
+++ b/hack/update-fmt.sh
@@ -33,7 +33,7 @@ if ! command -v goimports > /dev/null; then
   exit 1
 fi
 
-files="$(find . -type f -name '*.go' -not -path './vendor/*' -not -path './pkg/generated/*' -not -name 'zz_generated*')"
+files="$(find . -type f -name '*.go' -not -path './vendor/*' -not -path './site/*' -not -path './pkg/generated/*' -not -name 'zz_generated*')"
 echo "${ACTION} gofmt"
 for file in ${files}; do
   output=$(gofmt "${MODE}" -s "${file}")