diff --git a/hack/gcr-push.sh b/hack/gcr-push.sh
deleted file mode 100755
index 8001b24b3..000000000
--- a/hack/gcr-push.sh
+++ /dev/null
@@ -1,85 +0,0 @@
-#!/bin/bash
-
-# Copyright 2019 the Velero contributors.
-#
-# Licensed under the Apache License, Version 2.0 (the "License");
-# you may not use this file except in compliance with the License.
-# You may obtain a copy of the License at
-#
-#     http://www.apache.org/licenses/LICENSE-2.0
-#
-# Unless required by applicable law or agreed to in writing, software
-# distributed under the License is distributed on an "AS IS" BASIS,
-# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
-# See the License for the specific language governing permissions and
-# limitations under the License.
-
-# gcr-push is invoked by the CI/CD system to deploy docker images to Google Container Registry.
-# It will build images for all commits to master and all git tags.
-# The highest, non-prerelease semantic version will also be given the `latest` tag.
-
-set +x
-
-if [[ -z "$TRAVIS" ]]; then
-    echo "This script is intended to be run only on Travis." >&2
-    exit 1
-fi
-
-# Return value is written into HIGHEST
-HIGHEST=""
-function highest_release() {
-    # Loop through the tags since pre-release versions come before the actual versions.
-    # Iterate til we find the first non-pre-release
-
-    # This is not necessarily the most recently made tag; instead, we want it to be the highest semantic version.
-    # The most recent tag could potentially be a lower semantic version, made as a point release for a previous series.
-    # As an example, if v1.3.0 exists and we create v1.2.2, v1.3.0 should still be `latest`.
-    # `git describe --tags $(git rev-list --tags --max-count=1)` would return the most recently made tag.
-
-    for t in $(git tag -l --sort=-v:refname);
-    do
-        # If the tag has alpha, beta or rc in it, it's not "latest"
-        if [[ "$t" == *"beta"* || "$t" == *"alpha"* || "$t" == *"rc"* ]]; then
-            continue
-        fi
-        HIGHEST="$t"
-        break
-    done
-}
-
-if [[ "$BRANCH" == "master" ]]; then
-    VERSION="$BRANCH"
-elif [[ ! -z "$TRAVIS_TAG" ]]; then
-    # Tags aren't fetched by Travis on checkout, and we don't need them for master
-    git fetch --tags
-    # Calculate the latest release if there's a tag.
-    highest_release
-    VERSION="$TRAVIS_TAG"
-else
-    # If we're not on master and we're not building a tag, exit early.
-    exit 0
-fi
-
-
-# Assume we're not tagging `latest` by default, and never on master.
-TAG_LATEST=false
-if [[ "$BRANCH" == "master" ]]; then
-    echo "Building master, not tagging latest."
-elif [[ "$TRAVIS_TAG" == "$HIGHEST" ]]; then
-    TAG_LATEST=true
-fi
-
-# Debugging info
-echo "Highest tag found: $HIGHEST"
-echo "BRANCH: $BRANCH"
-echo "TRAVIS_TAG: $TRAVIS_TAG"
-echo "TAG_LATEST: $TAG_LATEST"
-
-openssl aes-256-cbc -K $encrypted_f58ab4413c21_key -iv $encrypted_f58ab4413c21_iv -in heptio-images-fac92d2303ac.json.enc -out heptio-images-fac92d2303ac.json -d
-gcloud auth activate-service-account --key-file heptio-images-fac92d2303ac.json
-gcloud auth configure-docker -q
-unset GIT_HTTP_USER_AGENT
-
-echo "Building and pushing container images."
-
-VERSION="$VERSION" TAG_LATEST="$TAG_LATEST" make all-containers all-push
diff --git a/heptio-images-fac92d2303ac.json.enc b/heptio-images-fac92d2303ac.json.enc
deleted file mode 100644
index 78a4f9c46..000000000
Binary files a/heptio-images-fac92d2303ac.json.enc and /dev/null differ
diff --git a/site/docs/master/build-from-source.md b/site/docs/master/build-from-source.md
index 28b9ca4c1..f2e204be3 100644
--- a/site/docs/master/build-from-source.md
+++ b/site/docs/master/build-from-source.md
@@ -75,7 +75,7 @@ If after installing Velero you would like to change the image used by its deploy
 kubectl -n velero set image deploy/velero velero=myimagerepo/velero:$VERSION
 ```
 
-To build a Velero container image, first set the `$REGISTRY` environment variable. For example, if you want to build the `gcr.io/my-registry/velero:master` image, set `$REGISTRY` to `gcr.io/my-registry`. If this variable is not set, the default is `gcr.io/heptio-images`.
+To build a Velero container image, first set the `$REGISTRY` environment variable. For example, if you want to build the `gcr.io/my-registry/velero:master` image, set `$REGISTRY` to `gcr.io/my-registry`. If this variable is not set, the default is `velero`.
 
 Optionally, set the `$VERSION` environment variable to change the image tag. Then, run:
 
diff --git a/site/docs/v1.2.0/build-from-source.md b/site/docs/v1.2.0/build-from-source.md
index 28b9ca4c1..f2e204be3 100644
--- a/site/docs/v1.2.0/build-from-source.md
+++ b/site/docs/v1.2.0/build-from-source.md
@@ -75,7 +75,7 @@ If after installing Velero you would like to change the image used by its deploy
 kubectl -n velero set image deploy/velero velero=myimagerepo/velero:$VERSION
 ```
 
-To build a Velero container image, first set the `$REGISTRY` environment variable. For example, if you want to build the `gcr.io/my-registry/velero:master` image, set `$REGISTRY` to `gcr.io/my-registry`. If this variable is not set, the default is `gcr.io/heptio-images`.
+To build a Velero container image, first set the `$REGISTRY` environment variable. For example, if you want to build the `gcr.io/my-registry/velero:master` image, set `$REGISTRY` to `gcr.io/my-registry`. If this variable is not set, the default is `velero`.
 
 Optionally, set the `$VERSION` environment variable to change the image tag. Then, run: