diff --git a/site/config.yaml b/site/config.yaml
index 9edc08541..781878b36 100644
--- a/site/config.yaml
+++ b/site/config.yaml
@@ -7,6 +7,7 @@ frontmatter:
   date: [":filename", ":default"]
 params:
   author: Velero Authors
+  googleAnalytics: G-XX7MWLVX37
   logo: Velero.svg
   cncf_logo: cncf-color.svg
   hero:
diff --git a/site/layouts/_default/baseof.html b/site/layouts/_default/baseof.html
index 46d706fd2..e6910c6b9 100644
--- a/site/layouts/_default/baseof.html
+++ b/site/layouts/_default/baseof.html
@@ -10,6 +10,7 @@
   {{ $styles := resources.Get "styles.scss" | toCSS $options | resources.Fingerprint }}
   <link rel="stylesheet" href="{{ $styles.RelPermalink }}" integrity="{{ $styles.Data.Integrity }}">
   {{ block "siteTitle" . }}<title>{{ .Site.Title }} {{ .Page.Title }}</title>{{ end }}
+  {{ partial "google-analytics.html" . }}
 </head>
 <body id="{{ .CurrentSection.Params.id }}">
 <div class="container-fluid site-outer-container">
diff --git a/site/layouts/partials/google-analytics.html b/site/layouts/partials/google-analytics.html
new file mode 100644
index 000000000..c85bdbc70
--- /dev/null
+++ b/site/layouts/partials/google-analytics.html
@@ -0,0 +1,19 @@
+{{/*
+  Google Analytics 4 (gtag.js).
+
+  Renders only in production builds (Netlify runs `hugo` with the production
+  environment, so local `hugo server` and PR previews stay out of the data).
+  The Measurement ID is read from `params.googleAnalytics` in config.yaml.
+*/}}
+{{ if hugo.IsProduction }}
+{{ with .Site.Params.googleAnalytics }}
+<!-- Google tag (gtag.js) -->
+<script async src="https://www.googletagmanager.com/gtag/js?id={{ . }}"></script>
+<script>
+  window.dataLayer = window.dataLayer || [];
+  function gtag(){dataLayer.push(arguments);}
+  gtag('js', new Date());
+  gtag('config', '{{ . }}');
+</script>
+{{ end }}
+{{ end }}
diff --git a/site/layouts/partials/head-docs.html b/site/layouts/partials/head-docs.html
index c92837b2f..8cbb917ed 100644
--- a/site/layouts/partials/head-docs.html
+++ b/site/layouts/partials/head-docs.html
@@ -8,4 +8,5 @@
   {{ $styles := resources.Get "styles.scss" | toCSS $options | resources.Fingerprint }}
   <link rel="stylesheet" href="{{ $styles.RelPermalink }}" integrity="{{ $styles.Data.Integrity }}">
   {{/* TODO  {% seo %}*/}}
+  {{ partial "google-analytics.html" . }}
 </head>