diff --git a/hack/build-image/Dockerfile b/hack/build-image/Dockerfile
index 7d00e1b24..7165f9370 100644
--- a/hack/build-image/Dockerfile
+++ b/hack/build-image/Dockerfile
@@ -12,7 +12,7 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-FROM --platform=linux/amd64 golang:1.21-bookworm
+FROM --platform=$TARGETPLATFORM golang:1.21-bookworm
 
 ARG GOPROXY
 
@@ -21,12 +21,12 @@ ENV GO111MODULE=on
 ENV GOPROXY=${GOPROXY}
 
 # kubebuilder test bundle is separated from kubebuilder. Need to setup it for CI test.
-RUN curl -sSLo envtest-bins.tar.gz https://go.kubebuilder.io/test-tools/1.22.1/linux/amd64 && \
+RUN curl -sSLo envtest-bins.tar.gz https://go.kubebuilder.io/test-tools/1.22.1/linux/$(go env GOARCH) && \
     mkdir /usr/local/kubebuilder && \
     tar -C /usr/local/kubebuilder --strip-components=1 -zvxf envtest-bins.tar.gz
 
-RUN wget --quiet https://github.com/kubernetes-sigs/kubebuilder/releases/download/v3.2.0/kubebuilder_linux_amd64 && \
-    mv kubebuilder_linux_amd64 /usr/local/kubebuilder/bin/kubebuilder && \
+RUN wget --quiet https://github.com/kubernetes-sigs/kubebuilder/releases/download/v3.2.0/kubebuilder_linux_$(go env GOARCH) && \
+    mv kubebuilder_linux_$(go env GOARCH) /usr/local/kubebuilder/bin/kubebuilder && \
     chmod +x /usr/local/kubebuilder/bin/kubebuilder
 
 # get controller-tools
@@ -39,19 +39,56 @@ RUN go install golang.org/x/tools/cmd/goimports@11e9d9cc0042e6bd10337d4d2c3e5d92
 # get protoc compiler and golang plugin
 WORKDIR /root
 RUN apt-get update && apt-get install -y unzip
-RUN wget --quiet https://github.com/protocolbuffers/protobuf/releases/download/v25.2/protoc-25.2-linux-x86_64.zip && \
-    unzip protoc-25.2-linux-x86_64.zip && \
+# protobuf uses bazel cpunames except following
+#   if cpu == "systemz":
+#   cpu = "s390_64"
+#   elif cpu == "aarch64":
+#   cpu = "aarch_64"
+#   elif cpu == "ppc64":
+#   cpu = "ppcle_64"
+# snippet from: https://github.com/protocolbuffers/protobuf/blob/d445953603e66eb8992a39b4e10fcafec8501f24/protobuf_release.bzl#L18-L24
+# cpu names: https://github.com/bazelbuild/platforms/blob/main/cpu/BUILD
+RUN ARCH=$(go env GOARCH) && \
+    if [ "$ARCH" = "s390x" ] ; then \
+        ARCH="s390_64"; \
+    elif [ "$ARCH" = "arm64" ] ; then \
+        ARCH="aarch_64"; \
+    elif [ "$ARCH" = "ppc64le" ] ; then \
+        ARCH="ppcle_64"; \
+    elif [ "$ARCH" = "ppc64" ] ; then \
+        ARCH="ppcle_64"; \
+    else \
+        ARCH=$(uname -m); \
+    fi && echo "ARCH=$ARCH" && \
+    wget --quiet https://github.com/protocolbuffers/protobuf/releases/download/v25.2/protoc-25.2-linux-$ARCH.zip && \
+    unzip protoc-25.2-linux-$ARCH.zip; \
+    rm *.zip && \
     mv bin/protoc /usr/bin/protoc && \
     mv include/google /usr/include && \
-    chmod a+x  /usr/include/google && \
-    chmod a+x  /usr/include/google/protobuf && \
+    chmod a+x /usr/include/google && \
+    chmod a+x /usr/include/google/protobuf && \
     chmod a+r -R /usr/include/google && \
     chmod +x /usr/bin/protoc
 RUN go install google.golang.org/protobuf/cmd/protoc-gen-go@v1.32.0
 
 # get goreleaser
-RUN wget --quiet https://github.com/goreleaser/goreleaser/releases/download/v1.15.2/goreleaser_Linux_x86_64.tar.gz && \
-    tar xvf goreleaser_Linux_x86_64.tar.gz && \
+# goreleaser name template per arch is basically goarch except for amd64 and 386 https://github.com/goreleaser/goreleaser/blob/ec8819a95c5527fae65e5cb41673f5bbc3245fda/.goreleaser.yaml#L167C1-L173C42
+#   {{- .ProjectName }}_
+#   {{- title .Os }}_
+#   {{- if eq .Arch "amd64" }}x86_64
+#   {{- else if eq .Arch "386" }}i386
+#   {{- else }}{{ .Arch }}{{ end }}
+#   {{- if .Arm }}v{{ .Arm }}{{ end -}}
+RUN ARCH=$(go env GOARCH) && \
+    if [ "$ARCH" = "amd64" ] ; then \
+        ARCH="x86_64"; \
+    elif [ "$ARCH" = "386" ] ; then \
+        ARCH="i386"; \
+    elif [ "$ARCH" = "ppc64le" ] ; then \
+        ARCH="ppc64"; \
+    fi && \
+    wget --quiet "https://github.com/goreleaser/goreleaser/releases/download/v1.15.2/goreleaser_Linux_$ARCH.tar.gz" && \
+    tar xvf goreleaser_Linux_$ARCH.tar.gz; \
     mv goreleaser /usr/bin/goreleaser && \
     chmod +x /usr/bin/goreleaser
 
@@ -59,6 +96,6 @@ RUN wget --quiet https://github.com/goreleaser/goreleaser/releases/download/v1.1
 RUN curl -sSfL https://raw.githubusercontent.com/golangci/golangci-lint/master/install.sh | sh -s -- -b $(go env GOPATH)/bin v1.54.2
 
 # install kubectl
-RUN curl -LO https://storage.googleapis.com/kubernetes-release/release/$(curl -s https://storage.googleapis.com/kubernetes-release/release/stable.txt)/bin/linux/amd64/kubectl
+RUN curl -LO https://storage.googleapis.com/kubernetes-release/release/$(curl -s https://storage.googleapis.com/kubernetes-release/release/stable.txt)/bin/linux/$(go env GOARCH)/kubectl
 RUN chmod +x ./kubectl
 RUN mv ./kubectl /usr/local/bin